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Email Marketing & The Great Debate
At the 2009 Email Evolution Conference, a room full of email marketing professionals voted on three frequent topics in this industry in order to define what is considered “best practice.” This opening...
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Email Marketing – 5 Subject Line Tips
Ask any email marketing professional and they will tell you deliverability is key to your email success. Your message has to make it to the inbox before your audience can read it. Once delivered...
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Could Your Emails Pay For Themselves?
In light of today’s economic struggles, not too many marketing departments are being given carte blanche when it comes to investing in new initiatives. But by turning email communications into a source...
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Emerging From a Cold Email Winter
Despite significant layoffs, budget cuts, hiring freezes, bonus cuts and all sorts of creative cost-containment measures, more and more clients from many diverse sectors are continuing to experience...
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Balancing Act: Efficiency and Revenue
From any number of articles I’ve read and from numerous conversations with colleagues, it seems a generally accepted fact that total email spend in 2009 will outpace that of 2008 by anywhere from 15%...
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A clean list may require a little dirty work.
Communicating with your customers via email marketing is one of the most cost effective marketing channels a company can utilize. Unfortunately, bad email addresses that result in a hard bounce are a...
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Is Over-Offering Underwhelming your Long-Time Customers?
If you’re like me, your inbox seems to be overflowing with subject lines of promotions much like these pictured here (an actual snapshot of my emails received from Overstock.com). It has now become a...
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Are you asking for too much?
When is the last time you reviewed your email opt-in form(s)? Are you still asking visitors for their birth date even though your birthday promotion was canceled months ago? It is a good idea to...
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Getting The Most From Re-Touch Efforts
Several months ago I wrote a post about Re-Touch Efforts and Seeing Positive Results. In it I noted some unexpected success with re-mailing the exact same offer to individuals who neither opened nor...
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Are you going “all in” with your email testing strategies?
We’ve all heard that if you’re in marketing, in particular email marketing, you should constantly be testing to maximize results. The most common test mentioned is the ubiquitous “A/B” split test,...
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